The program was an easy way to gain social proof that prospective buyers look for when shopping for products. Once five reviews came through, more organic reviews would go through to boost the product’s popularity. From this point, they could track the received reviews from their Seller Central dashboard. Sellers participated in the program after paying $60. Product reviews associated with the program had an orange button indicating a verified review. However, they did reward people a $1 to $3 gift card in exchange for reviews.Īmazon said that any customer could write those reviews produced that did not have a history of dishonesty. People who already bought the product were further encouraged to respond to these products.
The idea is that brands could use this platform to gain page views to increase sales. It assisted brands in acquiring reviews, which helped new product listings gain traction. The Early Amazon Review Program was a way to help buyers share their experiences.
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